BUILT IN SAN FRANCISCO. BUILT AROUND PEOPLE.

From outdoor training during the pandemic to a growing network of fitness facilities, LuxFit was built on expert coaching, meaningful relationships and the belief that people achieve more together.

Founder Story

LuxFit was founded by Yotam Israeli with a simple belief: fitness should feel personal, purposeful and connected. After battling with self doubt throughout his childhood, Yotam discovered strength training as a teenager and experienced firsthand how movement can build confidence. He set out to create more than another gym.

What began in 2020 as an outdoor training community during one of San Francisco's most uncertain moments has grown into a performance-driven fitness brand built around expert coaching, indoor-outdoor spaces and genuine relationships. As LuxFit continues to grow, the purpose remains the same: helping people become stronger, healthier and more confident in a community where they feel known and supported.

Our Mission

To help people build stronger, healthier and more confident lives through expert coaching, thoughtful programming and a community that makes consistency easier.

Our Vision

To redefine the modern fitness space by combining personalized coaching, exceptional indoor-outdoor training environments and genuine human connection.

BUILDING COMMUNITY THROUGH MOVEMENT

LuxFit has grown into a dynamic and inclusive fitness community through impactful events and collaborations. Here’s a look at our key milestones over the years.

Luxfit members cheering during an outdoor sled-pull workout in a sunny urban plaza.

2020

In December 2020, LuxFit SF made history by launching San Francisco’s first outdoor gym, ensuring fitness remained accessible despite pandemic-related closures. This initiative provided a safe and supportive space for fitness enthusiasts and professionals to continue their training.

2021

March 2021 marked the debut of LuxFest, a high-energy fitness festival filled with challenges, workshops, and celebrations that strengthened our growing community. By June, we deepened our commitment to inclusivity with a Pride Glutes & Abs fundraising event, supporting LGBTQ+ organizations. In December, we expanded LuxFit’s reach by opening our East Cut location, bringing outdoor fitness to even more San Franciscans.

2022

We kicked off 2022 with our first-ever LuxFit Holiday Party in January, bringing together members from all locations for a night of appreciation and connection. In April, we partnered with Landmine University to host a specialized strength training workshop. By August, we introduced Unconventional Group Classes, shaking up traditional workouts with fresh, engaging formats. In November, Groove On! Thursdays launched, blending music and movement for an electrifying community workout experience.

2023

We kicked off 2023 with a nutrition workshop to help our members get back on track after the holidays. We launched KidFit - our first event dedicated to kids to help them improve their speed, agility, strength and mindfulness. June brought the excitement of Boombox Sunday, a dance and fitness marathon designed for all ages and fitness levels. In October, we launched Zen On! Monday yoga sessions, promoting mindfulness and flexibility while offering a calming start to the week.

2024

We kicked off 2024 in March as LuxFest brought fitness enthusiasts together for workshops, challenges, and community bonding. June saw the return of our Pride Glutes & Abs fundraiser in support of LGBTQ+ causes.In August, we hit a major milestone—expanding to our third San Francisco location: LuxFit Mission Rock! September brought an exciting collaboration with the Portola Festival for a Band Burn Bootcamp, and we wrapped up the year in December with a Holiday Charity Bootcamp benefiting local shelters.

‍2024 was an incredible year of growth, movement, and community at LuxFit. Thank you for bringing the energy to every workout, event, and milestone. Here’s to another year of strength and connection!

2025

We took community engagement to the next level in 2025 with the launch of Community Classes, giving both members and non-members more ways to experience LuxFit’s energy and expertise. In February, we introduced Wellness Wednesdays, expanding our impact beyond fitness with workshops focused on nutrition, mental health, and holistic well-being.

We also hosted our biggest LuxFest yet, bringing together the best of fitness, fun, and community for an unforgettable day.

Through these milestones, LuxFit continued to grow into more than just a gym - a thriving, inclusive community built around movement, connection, and shared experiences.

2026

LuxFit entered a new chapter in 2026 with the announcement of our first location outside San Francisco. This October, we're crossing the Bay and bringing LuxFit to Star Harbor in Alameda—expanding our community while continuing to build on the training, coaching and experiences that have shaped LuxFit from the beginning. The new location marks an important step in LuxFit’s growth and brings our approach to movement, connection and community to a new part of the Bay Area.